World Economic Forum and Cradle to Cradle Sustainability

The Annual Meeting of The World Economic Forum (WEF) at Davos brings together leaders from around the globe.


Davos provides an opportunity for people from academia, government, industry, civil society and the media to engage in new thinking and problem solving about global problems facing humanity.

An article by the Fast Company,  "Rocking the Cradle to Cradle Revolution in Davos," highlighted this year's WEF included the Young Global Leader's (YGL) Task force reception on Cradle to Cradle processes and technologies.

According to the Fast Company article, the Cradle to Cradle "model of production and consumption is based on less dependence on raw materials and energy inputs, as well as the dramatic reduction or elimination of waste at every stage of the product lifecycle."

Cradle to Cradle Processes

The above photo is called "Cradle to Cradle C2C" by 

Mr. Thinktank on flickr creative commons.

Professor Michael Braungart, author of "Cradle to Cradle - Remaking the Way We Make Things," is interviewed by Green TV in 2009 where he discusses the impact of implementing Cradle to Cradle processes throughout the world:

William McDonough: The wisdom of designing Cradle to Cradle

Architect William McDonough spoke at TED in 2007 about Cradle to Cradle Design. He said:

"As Kevin Kelly pointed out, "There is no endgame, there is an infinite game..." and we're playing in that infinite game. And so we call it "Cradle to Cradle."... Our goal is a delightfully diverse, safe, healthy and just world, with clean air, water, soil and power - economically, equitably, ecologically and elegantly enjoyed."

Here's a link to the WEC Flickr site of the 2011 Davos event.


The Young Global Leader's article, "New Biz Models: Cradle to Cradle" states:

"Closed-loop economics will call for a re-examination of company strategy...consumer goods companies will have to take responsibility for the impact of their products at every stage from production and manufacture to consumption and recycling.

This extended reach will require companies to manage larger and more complex networks of relationships beyond the traditional supplier-customer dynamic, and to more actively manage the whole-life impact of their products."

The WEC believes in raising the next generation of leaders to help solve the world's problems.

Davos 2011 - Aung San Suu Kyi